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Safety Walks bring direct observation into the workplace. Colleagues from different departments identify situations that require attention, share their observations and help define corrective actions where needed.

Cargopad is an absorbent mat developed for aircraft cargo holds, designed to absorb and retain liquids released by freight during transport.

Regulatory Affairs supports products from the earliest stages of development, working closely with R&D to assess regulatory requirements, materials, formulations and intended uses. In food packaging, this includes evaluating materials for food-contact suitability and preparing the documentation needed to demonstrate

Moisture management plays a key role in preserving the freshness and appearance of fresh fruit. Absorbent fruit pads help keep packaging clean, improve product presentation and contribute to reducing food waste.

Magic has selected Andritz to supply a new food pad production line featuring advanced airlaid technology. The investment will expand production capacity and support the development of a new generation of absorbent materials for food packaging.

In personal care products, comfort depends not only on absorbency but also on material design. Underarm pads and absorbent solutions must manage moisture, maintain stability during use and contribute to the perceived quality of the final product.

In food packaging is not only about choosing between compostable and recyclable materials. Absorbent pads must work inside the pack, support the production process and make end-of-life management easier.

In fresh food packaging, perceived quality also depends on what happens at the bottom of the tray. Absorbent pads help protect the product throughout the supply chain by managing the liquids released during storage and supporting a cleaner, fresher-looking presentation

Production continuity in absorbent materials starts upstream. Discover how process control, material expertise and vertical integration help ensure reliability, consistency and supply stability over time.

Airgel g-grade is Magic’s certified industrially compostable airlaid developed for liquid management over time in hygiene absorbent products. It integrates Spongel, the compostable certified SAP patented by Magic.

The Magic 2027 company meeting was an opportunity to pause, share results, new projects and common goals. It was a moment dedicated to our people, our company heritage and the relationships that shape our company every day.

As monomaterial packaging becomes a wider requirement in fresh food, the absorbent pad can no longer be treated as a secondary detail. Its role matters not only in function, but also in the overall coherence of the pack.

Magic’s Sustainability Policy outlines a strategy built on concrete actions, certifications and measurable targets. From product innovation to resource management, and from employee safety to corporate governance, sustainability is described as a key principle that guides the company’s decisions both

For the packaging industry, the real challenge today is not only finding alternatives to plastic, but understanding which solutions can be adopted at industrial scale without compromising efficiency, continuity, and process stability. Through the comparison between wet molded fiber and

Food preservation depends on controlling free water. From traditional methods to exudate management in food packaging, product stability depends on how moisture is managed.

The sanitary pad market is driven by regulations, ESG and distribution demands for more sustainable solutions. Certified compostable SAPs represents a concrete technical response, combining industrial performance, regulatory compliance and manageable end-of-life industrial composting.

Paperpad is designed to manage free water and moisture in soft fruit packaging. It is made from cellulose and has been assessed for recyclability within the paper recycling stream.

In winter, water, snow and mud can compromise safety and efficiency in industrial facilities. This article explores how Duramat — an absorbent, anti-slip mat — offers a practical and preventive solution to reduce slips, improve floor control and cut cleaning

Premium cosmetic packaging is evolving with materials like dry-molding airlaid. Magic’s PulpForm is leading this transformation, combining visual appeal and high-performance design.

Magic Spa has been honored with the Women’s Inclusion Award for its active participation in the R.I.T.A. 2.0 project, promoting employment pathways for women facing economic and social challenges. A recognition that reinforces the company’s commitment to inclusive growth and

Freshness isn’t a given, it’s the result of constant balance. Magic’s absorbent pads ensure hygiene and quality throughout the seafood supply chain, from the first ice crate to the consumer’s table.

Food packaging is a critical barrier protecting safety, hygiene, and reputation. Here’s why quality control makes all the difference.

The renewed partnership between Magic and Oleggio Basketball goes far beyond sport. It’s a long-term investment in community, inclusion, and youth development — a replicable model of social impact through business.

Skinpad is the absorbent pad specifically developed for vacuum packaging meat and fish. It ensures freshness, hygiene, and a clean presentation by instantly absorbing liquids inside the pack. Discover how it improves product quality and shelf life.

Condensation is the number one enemy of ready-to-eat salads: it shortens shelf life, compromises quality, and increases waste. Absorbent pads offer a concrete solution to keep leaves crisp for longer, improve supply chain efficiency, and reduce losses.

Food packaging is evolving with compostable and recyclable materials. Rather than choosing a material on the basis of a generic environmental qualification, its life cycle needs to be considered as a whole: from raw material sourcing and energy use during

Spongel is the super absorbent powder developed and patented by Magic. OK Compost Industrial certified by TÜV Austria, it offers an alternative to conventional synthetic SAPs while maintaining the level of absorbent performance required by demanding applications.

G-pad is an absorbent pad designed to manage liquids released by fresh food during storage in the pack. It is OK Compost Industrial certified and can be disposed of with organic waste where permitted by local rules and collection systems.

From the Peruvian Andes to modern technology: the future of food preservation also lies in the rediscovery of ancient natural practices, which today offer valuable insights for packaging.

Collaboration between businesses, non-profit organizations, and local communities can create real value. The project, promoted by Cooperativa Gèrico and supported by a network that includes Magic with API Donna, offers pathways to job inclusion through social farming.

Dry-molding technology is emerging as one of the most promising innovations for the future of rigid packaging. Let’s take a closer look at how it compares to the more traditional wet-molding process.

Simple in structure, remarkable in potential: cellulose lies at the heart of Magic’s material development work.

PulpForm is a cellulose-based airlaid that can be dry-molded to create high-protection, structured packaging without the use of water.

Set in the Novara countryside, Magic’s 2025 annual meeting was a day of reflection, dialogue, and team building. A shared experience where stories met, ideas flourished, and our spirit of unity grew stronger.

Innovation at Magic is not a random thought. It’s a structured process. Every absorbent solution starts from a real need, is tested in the lab, validated, and optimized for industrial production. A journey through research, quality, and compliance.

Magic invested in a production line compliant with Industry 4.0 standards, capable of monitoring energy use and key process parameters in real time.

Ensuring the safety of fragile items during transport is a key priority for companies. Airlaid is emerging as an innovative material for protective packaging, thanks to its unique combination of absorbency, strength, and versatility.

After a three-month trial period, Magic has reaffirmed its commitment to the R.I.T.A. 2.0 Project by offering a permanent contract to one of the two professionals involved. 
Developed by Fondazione Adecco with the support of Fondazione De Agostini and Fondazione

Single-use materials also require careful consideration after use. For this reason, packaging design should take into account material composition, material characteristics and the intended end-of-life management. This includes the development of alternative solutions, verification of their relevant characteristics, and clear

Absorbency represents a perfect combination of nature and technological innovation. The application of absorbent materials in various sectors improves the quality of daily life in the management of excess fluids

A special issue of Nonvovens Industry dedicated to innovative solutions in food packaging features Magic as one of the industry's leading players.

Magic Spa was recognized for integrating ESG principles into its business and for its commitment to environmental, social, and governance issues.

In dynamic industrial environments, Duramat ensures always dry and safe surfaces. This absorbent, anti-slip mat is ideal for managing spills of liquids like oils and solvents, reducing risks, and improving operational efficiency.

Compad is Magic’s solution for efficient and simplified organic waste collection. It is OK Compost Industrial certified and can be disposed of in the organic waste stream where permitted by local regulations and the collection system.

A disposable, super-absorbent, non slip mat designed for operating theatres, making surgical environment safer, cleaner and more efficient

Airlaid absorbent pads offer an innovative solution for the food industry, providing benefits in the preservation of meat, fish, and fruit. Their moisture absorption capabilities extend product shelf life and enhance packaging aesthetics.

Magic Spa has always been supporting Oleggio Basketball Club, with a bond that goes beyond simple sponsorship as the current Title Sponsor. Also thanks to Magic's support, the club has grown over the years, achieving increasingly important goals. Basketball in

With over 30 years of experience, Walter brings to Magic a deep understanding of market dynamics that can shape the company’s vision for the future. Beyond his professional skills, what makes Walter stand out is his ability to build authentic

By 2030, food packaging will undergo significant changes driven by the UN 2030 Agenda. The industry will need to take a proactive approach to adopting new technologies and meeting increasingly stringent environmental requirements.

Bio-based, biodegradable and compostable are often confused. Understanding the differences is essential for correct end-of-life management.

A test conducted by Magic produced a significant result: the use of G-pad, the absorbent pad certified OK Compost Industrial, extended the shelf life of strawberries by 50% compared with samples stored without a pad. The comparative test was carried

At Magic we believe that success is based on integrity and responsibility. Our code of ethics guides our daily actions, ensuring honesty and transparency in all business activities.

Airlaid is the most used material as the absorbent core in hygiene products for light incontinence. Magic developed Spongel and Airgel g-grade, both certified OK Compost Industrial. Used within the absorbent core, they improve the performance of the standard product

Magic's adoption of the 2031 Model is part of a broader context of ESG initiatives. It confirms our commitment to ethical and transparent governance and to an active promotion of a culture of integrity and transparency.

A roadmap of concrete actions to integrate ESG criteria into business management. A pragmatic approach to overcome cultural and technological challenges, strengthen reputation and competitiveness and help build a sustainable future.

An initiative to secure the protection of the company's, customers' and partners' sensitive data. This is not just a technical issue, but a commitment to responsible and transparent governance.

The proceeds from the sales of the book ‘Women of Taste, Recipes of Success’ written by 19 women entrepreneurs of the Api Donna group from the provinces of Novara, Verbania-Cusio-Ossola, Vercelli and Valsesia will allow the donation of state-of-the-art hysteroscopic

Materials, performance and end of life all need to be considered when designing food packaging. From raw material selection to what happens after use, each decision must take into account the function the pack is required to perform.

Life Cycle Assessment (LCA) is a tool that enables the assessment of the potential environmental impacts associated with a product, service or process throughout the life cycle stages included within the scope of the study. The assessment examines data relating,

The period between the first and the second Industrial Revolution showed a fundamental transformation in food packaging, moving from simple and functional solutions to more complex and marketing-oriented systems.

Stefania is cheerful, enthusiastic and determined. In her work, she enjoys connecting with customers, actively listening to their requests and solving any problems that may arise throughout the sales process.

A further step on the path towards adherence to ESG criteria for corporate governance to promote the adoption of legal, ethical and transparent behaviour.

Magic’s response to the growing need for alternatives to petroleum-derived SAPs and those based on chemical polymers is Spongel, a super-absorbent powder which is Ok Compost Industrial certified for industrial composting.

In the absorbent materials market, Magic wants to stand out for its skill to anticipate and meet the evolving needs of its customers. Through a collaborative approach and a costant commitment to innovation, we aim to be a strategic partner for

In the Middle Ages the development of long-distance made packaging a vital component for subsistence and the economy. The techniques used to package and store the food reflected a balance between the accessibility of materials, practicality of use, and the

This product is a key part of Magic's ongoing innovation process, transforming recycling into a simpler efficient practice.

Another step in the company’s ongoing process of continuous improvement achieved through the structured management of environmental aspects relating to its operations.

For him, life is a journey of discovery, and every day an opportunity to learn about new things. In Marco blend together the qualities of a committed professional, a loving father, and a man who can recognize and give meaning

These three major ancient civilizations left a significant legacy in the history of food packaging. Their techniques and materials influenced the centuries to come, showing how the art of packaging was crucial not only to food preservation but also to

Precision, and reliability are the ultimate expression of her professional talent. Her role consists of responding to customer requests, drafting quotations and preparing all the necessary documentation. What she likes the most about my job is the attention to details:

Non-woven fabric is widely used in the medical and surgical fields in disposable format. In addition to ensuring maximum absorbency, it helps prevent the spread of infections and diseases caused by multi-resistant bacteria and viruses, contributing to the fight against

The market for absorbent pads used in food packaging is undergoing a significant transformation. A focus on environmental issues, the reduction of food waste, technological innovation and regulatory compliance are the key trends shaping the future of this sector.

After holding various jobs over the years, Mario is now a cutting-line operator. His job is to transform a semi-finished product into a finished product, package it, and then make it ready for shipment. What he loves the most about his

As far back as prehistoric times, the need to store and transport food effectively drove man to seek innovative solutions. These ancient practices make us reflect on the deep connection between human beings and their environment. If our ancestors respectfully

A structured approach to ESG factors can contribute to a company’s reputation and to the trust of investors, customers, employees and other stakeholders.

Paolo is part of the very history of Magic, where he has worked since 1996 when the company had only four operators and three production lines.

Discover Airgel g-grade, Magic’s airlaid material certified for industrial composting, with answers to the most frequently asked questions about its features and applications.

Some people manage to turn bad luck into opportunity. Alberto Sfenopo is among them. His life is a hymn to strength and perseverance. His presence in the Magic team proves that every obstacle can become an engine for discovery.

From early containers to contemporary packs, food packaging has changed along with materials, production systems and distribution methods. A look at some key stages in its evolution, including the growing role of end-of-life considerations.

Empathetic, welcoming, and selfless: what Paola loves about her job is the day-to-day human relationship she builds with her customers and collaboration, mutual support, and friendship among colleagues.

Andritz, in cooperation with Magic and other companies in the hygiene industry, presented a bio-based concept baby diaper. In the absorbent core, it contains Spongel, the biodegradable and industrially compostable absorbent powder produced by Magic.

Super-absorbent powders are a key component in a wide range of products, from baby nappies and adult incontinence pads to medical products and food packaging.

Magic joined an initiative of MAMRE Onlus and a group of Italian and foreign Rotary Clubs: an important aid action for the medical clinic of the Lebanese association Mother and Childhood Aid, damaged by the August 2020 explosion.

Mara Galli talks about the union between profession and family in a single recipe: a path of success and hope.

Mauro Giani, CEO of Magic, calls for concrete government action to reduce the tax wedge and allow for a net increase in workers' salaries.

He is passionate about his job because it can arouse emotions in others on an aesthetic and conceptual level. He loves transforming ideas into graphic signs intended to remain in time.

Paper is a material with a long history and has been a primary tool for the transmission of knowledge for centuries. Today, it is part of our everyday life in many different applications and therefore requires careful and correct recycling.

He likes his job because it's based on personal relationship. He appreciates the consistency that comes with business negotiations. Each client is unique, requires focused attention and needs to be serviced according to his specific socio-cultural standards.

Recent studies show that 71% of Italians are ready to make more sustainable consumption choices, while 47% are willing to pay more for products with a longer lifespan.

The Nonwovens Industry annual report lists Magic as one of the three companies worldwide that have invested most heavily in innovation and technology over the past year.

Airlaid is a fabric-like material made of natural wood fibres, showing high strength and absorbency, which is widely used for many everyday products-

Absorbent pads applied to berries trays help in absorbing and retaining condensation and released juices. Magic has developed and optimized over time several absorbent pad solutions for fruit suitable to different packaging processes.

What he likes most about his job are the complexities to be resolved, which are different each time. And then relationships, both with colleagues and external contacts. Mauro solves unforeseen problems with balance and dialogue.

The certification is a further result of the work carried out over the past few years on absorbent materials and their management after use.

The lamination processes of absorbent materials have been the specialization sector in which Magic has been growing over time. Our personal care line offers a perfect solution to the problems of excess fluids for the whole family.

Resourceful and always in search of new challenges, in Magic Luca found an inspiring and creative work environment.

How to decrease slipping accidents, to reduce cleaning times and costs and to maintain industrial surfaces clean and dry

PEFC certification ensures the responsible sourcing of timber, protects areas from indiscriminate and illegal deforestation, and safeguards present and future generations.

When Magic took shape over thirty years ago, Cristina was the first name on the list of collaborators. With the same enthusiasm as then, now she works as a customer service operative.

A decision tree helping end-consumers to determine whether a material should be considered as a whole or whether each component should be evaluated separately.