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Innovation is not only about performance improvement, but also about contributing to a more sustainable and responsible system. Companies have the power to drive this transformation by adopting solutions that improve quality of life and protect the planet's resources.

With over 30 years of experience, Walter brings to Magic a deep understanding of market dynamics that can shape the company’s vision for the future. Beyond his professional skills, what makes Walter stand out is his ability to build authentic

Food packaging is about to experience a revolution, driven by global challenges and by the goals of the UN 2030 Agenda. Let's take a closer look at how sustainability, digitalization and technological innovation are transforming food packaging, with a focus

Understanding the differences between bio-based, biodegradable, and compostable materials is the key to making conscious and sustainable choices. These terms are often misunderstood and confused with each other, while each one has its own specific features and environmental sustainability implications.

The test revealed a significant finding: the use of G-PAD - the OK Compost certified compostable absorbent pad - extends the shelf life of strawberries by 50% compared to samples packaged without a pad. This comparative test was conducted following

At Magic we believe that sustainable success is based on integrity and responsibility. Our code of ethics guides our daily actions, ensuring honesty and transparency in all business activities.

Airlaid is the most used material as the absorbent core in hygiene products for light incontinence. Magic developed Spongel and Airgel g-grade, both certified OK Compost, so that sustainability and quality of life can go hand in hand.

Magic's adoption of the 2031 Model is part of a broader context of ESG initiatives. It confirms our commitment to ethical and transparent governance and to an active promotion of a culture of integrity and transparency.

A roadmap of concrete actions to integrate ESG criteria into business management. A pragmatic approach to overcome cultural and technological challenges, strengthen reputation and competitiveness and help build a sustainable future.

An initiative to secure the protection of the company's, customers' and partners' sensitive data. This is not just a technical issue, but a commitment to responsible and transparent governance.

Carmelo practices empathy, active listening, and curiosity in his relationships with others. These are cornerstones in his daily life for building valuable connections both personally and professionally.

The proceeds from the sales of the book ‘Women of Taste, Recipes of Success’ written by 19 women entrepreneurs of the Api Donna group from the provinces of Novara, Verbania-Cusio-Ossola, Vercelli and Valsesia will allow the donation of state-of-the-art hysteroscopic

In an era of increasing environmental awareness, food packaging is undergoing a significant transformation. It is no longer just a means to protect and preserve food, but a vehicle for values, innovation, and environmental responsibility.

Our journey towards sustainability has begun. We took the first steps in the LCA study supported by the CNR - Institute of Intelligent Industrial Systems and Technologies for Advanced Manufacturing (CNR-STIIMA). In this first phase, we found that our past

Sustainability, in our vision, means a focus on reduction, reuse and recycling practices. We are facing challenges that will enable us to use resources in a more sustainable way.

The period between the first and the second Industrial Revolution showed a fundamental transformation in food packaging, moving from simple and functional solutions to more complex and marketing-oriented systems.

Stefania is cheerful, enthusiastic and determined. In her work, she enjoys connecting with customers, actively listening to their requests and solving any problems that may arise throughout the sales process.

A further step on the path towards adherence to ESG criteria for corporate governance to promote the adoption of legal, ethical and transparent behaviour.

Spongel represents a fundamental advancement in the evolution of SAPs, combining exceptional performance with a genuine commitment to sustainability. Thanks to its formulation, Spongel paves the way towards a future where absorbent products are both effective and environmentally friendly.

In the absorbent materials market, Magic wants to stand out for its skill to anticipate and meet the evolving needs of its customers. Through a collaborative approach and a costant commitment to innovation, we aim to be a strategic partner for

In the Middle Ages the development of long-distance made packaging a vital component for subsistence and the economy. The techniques used to package and store the food reflected a balance between the accessibility of materials, practicality of use, and the

This product is a key part of Magic's ongoing innovation process, transforming recycling into a more natural, efficient, and sustainable practice.

Another milestone in the continuous improvement journey that our company has chosen to undertake by pursuing sustainable development models.

For him, life is a journey of discovery, and every day an opportunity to learn about new things. In Marco blend together the qualities of a committed professional, a loving father, and a man who can recognize and give meaning

These three major ancient civilizations left a significant legacy in the history of food packaging. Their techniques and materials influenced the centuries to come, showing how the art of packaging was crucial not only to food preservation but also to

Precision, and reliability are the ultimate expression of her professional talent. Her role consists of responding to customer requests, drafting quotations and preparing all the necessary documentation. What she likes the most about my job is the attention to details:

Non-woven fabric is widely used in the medical and surgical fields in disposable format. In addition to ensuring maximum absorbency, it helps prevent the spread of infections and diseases caused by multi-resistant bacteria and viruses, contributing to the fight against

The food packaging market is undergoing a significant transformation, with emerging trends shaping the future of a rapidly evolving industry. Among the most relevant innovations, absorbent pads for food packaging, used for meat, poultry, fish and small fruits, are emerging

After holding various jobs over the years, Mario is now a cutting-line operator. His job is to transform a semi-finished product into a finished product, package it, and then make it ready for shipment. What he loves the most about his

As far back as prehistoric times, the need to store and transport food effectively drove man to seek innovative solutions. These ancient practices make us reflect on the deep connection between human beings and their environment. If our ancestors respectfully

Let's discover what exactly ESG criteria are and why they are essential for companies

Paolo is part of the very history of Magic, where he has worked since 1996 when the company had only four operators and three production lines.

In this article we answer frequently asked questions, offering a clear view of the value and application potential of this revolutionary airlaid.

Some people manage to turn bad luck into opportunity. Alberto Sfenopo is among them. His life is a hymn to strength and perseverance. His presence in the Magic team proves that every obstacle can become an engine for discovery.

Let's discover together the evolution of food packaging over the centuries and how the industry is increasingly embracing sustainable solutions. An exploration of crucial milestones and an opportunity to reflect on the responsibility of adopting sustainable practices in the food

Empathetic, welcoming, and selfless: what Paola loves about her job is the day-to-day human relationship she builds with her customers and collaboration, mutual support, and friendship among colleagues.

Andritz, in cooperation with Magic and other companies in the hygiene industry, presented a revolutionary bio-based concept baby diaper. In the absorbent core, it contains Spongel, the biodegradable and compostable absorbent powder produced by Magic.

Super-absorbent powders transformed the way we experience comfort and safety in many fields. In this article, we will explore the extraordinary characteristics of these substances and the environmental aspects to consider in understanding their impact on our lives and the

Magic joined an initiative of MAMRE Onlus and a group of Italian and foreign Rotary Clubs: an important aid action for the medical clinic of the Lebanese association Mother and Childhood Aid, damaged by the August 2020 explosion.

Mara Galli talks about the union between profession and family in a single recipe: a path of success and hope.

Mauro Giani, CEO of Magic, calls for concrete government action to reduce the tax wedge and allow for a net increase in workers' salaries.

He is passionate about his job because it can arouse emotions in others on an aesthetic and conceptual level. He loves transforming ideas into graphic signs intended to remain in time.

Paper is a material with a long history and has been a primary tool for the transmission of knowledge for centuries. Today, it is part of our everyday life in many different applications and therefore requires careful and correct recycling.

He likes his job because it's based on personal relationship. He appreciates the consistency that comes with business negotiations. Each client is unique, requires focused attention and needs to be serviced according to his specific socio-cultural standards.

Packaging is often described as the environment's worst "enemy" because it becomes waste immediately after use. Nowadays manufacturers are engaged in developing innovative solutions to limit the environmental impact of packaging at the end of its life

Born in La Spezia, as soon as she can she goes back to her sea, whatever the season. She wants her children to grow up aquatic as she was at their age and to really embrace the respect for the

Nearly 1 in 2 Italians is willing to pay more for products with less environmental impact

The November issue of Nowovens Industry deals with global airlaid market. Only three companies invested in technology and machinery: among them Magic, with Airgel g-grade and g-pad.

Let's discover airlaid, a nonwoven fabric showing high strength and absorbency which is widely used for many everyday products

In addition to guaranteeing the quality and safety of fresh produce in the producer-consumer chain and extending product life without the use of preservation agents or chemical additives, absorbent fruit pads show several additional benefits.

What he likes most about his job are the complexities to be resolved, which are different each time. And then relationships, both with colleagues and external contacts. Mauro solves unforeseen problems with balance and dialogue.

The application of a compostable absorbent pad in the packaging of fresh packaged food simplifies consumers’ experience and helps in making waste recycling easier, fairer and more responsible.

A product line designed to offer a solution to the problems of excess fluids at every stage of life

Resourceful and always in search of new challenges, in Magic Luca found an inspiring and creative work environment.

How to decrease slipping accidents, to reduce cleaning times and costs and to maintain industrial surfaces clean and dry

Claudio was a sport professional. It is a crossroad of destinies the one involving Claudio and Magic. Their common passion for basketball offered the chance to meet on the courts and later at work.

This certification guarantees a responsible supply of wood, protects the territories from indiscriminate and illegal deforestation, safeguards present and future generations.

When Magic took shape over thirty years ago, Cristina was the first name on the list of collaborators. With the same enthusiasm as then, now she works as a customer service operative.

A decision tree helping end-consumers to determine whether a material should be considered as a whole or whether each component should be evaluated separately.

Magic R&D manager Luca Lavazza presents Fruitbond

What's the difference beetween the two words? Let's find out together.

G-pad, the biodegradable and compostable absorbent food pad is born. A new step forward environmental sustainability that for years has marked the path of research & development of our company.

Luca Lavazza, our R&D Manager, gives us full details.

March 19th 2022: Magic is 35 years old today.

Creating this new airlaid is the latest step in our company’s approach to eco-sustainability.

He observes, listens, acts: life for him is a journey to be faced with a smile, an exciting challenge that creates experience.

In a video interview on Direzioni Magazine Mauro Giani talks about the milestones of the company’s history and the future challenges Magic is preparing to face.

A mountain lover and a free spirit, in Magic is role is to manage and monitor operational activities, making sure everything is fully functional and to plan maintenance and repair procedures

After four years, over 500 exhibitors and almost 10,000 visitors had the opportunity to meet again in Geneva for the reference exhibition for the nonwoven industry

From 19th to 22nd October Magic will be present at Index20 in Geneva, the world’s leading nonwoven exhibition. Highlights on Airgel, the new biodegradable high absorption airlaid.

A new article in the August issue of Nonwovens Industry dealing with the importance of eco-sustainability applied to absorbent products in the food industry.

An article dealing with Campen Machinery and Magic collaboration: good things come out of good cooperations.

The installation of a gigantic cube representing 1 ton of CO2 is planned from 9th to 13th June in Arona on Lake Maggiore.

An option of giving the vaccine at the company headquarters to workers, their families and to the local community

Welcome aboard Ginevra and good luck with your new adventure!

The campaign aims at creating awareness about nonwovens industry

A carefree afternoon devoted to all employees and their family

A new 4.0 industrial plant for the production of an innovative eco-friendly airlaid

Magic CEO ,Mauro Giani tells us about it

Magic says "thanks" to all its employees in the midst of Covid-19 emergency