Technological research
Our innovative contribution to the industry
Spongel | 100% organic super absorbent powder
Airgel g-grade | Compostable airlaid
g-pad | Compostable absorbent pad
The production
Our absorbing solutions
Any excess fluid represents a critical issue in the sectors our company is operating today
- in the food packaging industry they undermine the freshness of the packaged food;
- in the medical industry they limit surgery operation procedures;
- in the industrial environment they threaten the safety at work;
- for personal care they are a discomfort to be solved.
Each area needs specific absorption capacity products. Providing these suitable products is the challenge to which we devote all our energy.
Because innovation is an ambitious game which is played on several fields.
Our history
It all starts with an idea
In an old VHS tape stored in our archives, Luciano Giani tells: “I was watching my wife who was unwrapping a chicken breast she had just bought at the supermarket. With a knife she removed sticky scraps of absorbing paper. This image gave me the idea”.
From our blog
News highlights
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Meet Walter Tucci, our Sales Director
With over 30 years of experience, Walter brings to Magic
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Towards 2030: the future of food packaging between technological innovation and sustainability
Food packaging is about to experience a revolution, driven by
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Sustainability: getting to know bio-based, biodegradable, and compostable materials
Understanding the differences between bio-based, biodegradable, and compostable materials is
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Extended freshness for strawberries: G-PAD extends shelf life by 50% (our test results)
The test revealed a significant finding: the use of G-PAD
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Our commitment to integrity: Magic’s Code of Ethics
At Magic we believe that sustainable success is based on
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Spongel and Airgel g-grade: comfort and health for light incontinence
Airlaid is the most used material as the absorbent core