Technological research
Our innovative contribution to the industry
Spongel | 100% organic super absorbent powder
Airgel g-grade | Compostable airlaid
g-pad | Compostable absorbent pad
The production
Our absorbing solutions
Any excess fluid represents a critical issue in the sectors our company is operating today
- in the food packaging industry they undermine the freshness of the packaged food;
- in the medical industry they limit surgery operation procedures;
- in the industrial environment they threaten the safety at work;
- for personal care they are a discomfort to be solved.
Each area needs specific absorption capacity products. Providing these suitable products is the challenge to which we devote all our energy.
Because innovation is an ambitious game which is played on several fields.
Our history
It all starts with an idea
In an old VHS tape stored in our archives, Luciano Giani tells: “I was watching my wife who was unwrapping a chicken breast she had just bought at the supermarket. With a knife she removed sticky scraps of absorbing paper. This image gave me the idea”.
From our blog
News highlights
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Spongel and Airgel g-grade: comfort and health for light incontinence
Airlaid is the most used material as the absorbent core
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Responsibility and integrity: the importance of 231 Model
Magic's adoption of the 2031 Model is part of a
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Magic’s concrete path towards ESG criteria integration
A roadmap of concrete actions to integrate ESG criteria into
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Cybersecurity coverage: a step forward in Magic’s ESG Governance
An initiative to secure the protection of the company's, customers'
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Meet Carmelo Lombardo, Magic’s Area Sales manager
Carmelo practices empathy, active listening, and curiosity in his relationships
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Healthy lives, promoting wellbeing: API Donna donates innovative tools to Novara Hospital
The proceeds from the sales of the book ‘Women of