million € turnover
sm floor area
M sm product per year
In an old VHS tape stored in our archives, Luciano Giani tells: “I was watching my wife who was unwrapping a chicken breast she had just bought at the supermarket. With a knife she removed sticky scraps of absorbing paper. This image gave me the idea”.
The founder laminated a microperforated film with the absorbent paper and produced the first pad for the food packaging industry. The great producers of fresh meat packed in trays were immediately enthusiastic about it.
In 1987 Magic was born. Many other hunches marked its path, minor innovative insights that came silently into people’s lives, but that all can be traced back to an origin: the lamination of absorbent layers.
Absorbing by innovating
Any excess fluids represents a critical issue in the sectors our company is operating today:
Each area needs specific absorption capacity products. Providing these suitable products is the challenge to which we devote all our energy.
Because innovation is an ambitious game which is played on several fields.
New ways to do better
We produce absorbent products that are mostly used in the food packaging, medical and personal care industries. We would like the market to talk about us for the innovative contribution to the sector: it is the idea that drives our choices. We devote assets and time to research and product development in order to find a new way to improve what has always been done.
Enthusiasm, passion, creativity is the fuel, people the engine: we foster talent so that everyone's qualities become everyone's benefits.
Testing, experimenting, innovating
Technical knowledge and excellent production methods: these are the cornerstones of all the companies whose aim is innovation, the bedrocks values in the evolutionary processes that our history tells. We always test, experiment, update on a concrete basis always trying to satisfy our customer’s needs. Our customers ask for high- performance products, resource optimization, environmental impact reduction. We are aware of our goals and find the right way in pursuing them.
Tradition belongs to our family
Mr. Mauro Giani and Mrs. Mara Galli, respectively Magic’s CEO and CFO, are cousins. They take up the challenge of the founder Mr. Luciano Giani by sharing the same commitment and vision. A business management in the name of entrepreneurial continuity and family ethics.
In 2023 Sviluppo Sostenibile, a private equity fund specialized in investments in Italian SMEs with the promotion of ESG issues, managed by DeA Capital Alternative Funds SGR, has acquired a majority stake in Magic.
Towards an eco-responsible industry
Today's companies commitment of is to act by respecting both the environment and its community, having an active social role and being a cultural and ethic reference point.
In the mid 80s Luciano Giani and his son Mauro, then 24, founded Magic, a company operating in the lamination of absorbent tissues. The headquarters are in Oleggio (Novara).
Meatpad is patented
Launch of the patented product Meatpad in the food packaging industry. Magic wins the Packaging Oscar in the “Production” category
The company moved to a new 1200 sm headquarters. The covered area was increased to 2700 sm in 2004. Even today the unit is part of the buildings that make up the production site.
Launching production for the medical industry
Magic enters the medical sector with disposable materials and products both for dressing and hospital, especially conceived for the operating theaters.
UNI EN ISO 9001:2008 certification
Magic obtainen ISO 9001 certification, the international standard for Quality Management Systems (SGQ)
Launching production for the personal care industry
Magic expands its offer by starting the production of disposable sanitary and personal care products.
Fire at the production plant
A terrible fire devastates the production unit in Marano Ticino but does not stop Magic's entrepreneurial spirit
Magic keeps growing and further expands the covered area of its headquarters to 5800 square meters
Magic achieves another important milestone by obtaining BRC-IOP certification, a recognition of quality in the food packaging industry
Spongel patent licence
Magic acquires the patent licence for Spongel, biodegradable and compostable super-absorbent powder
Further expansion and awards
This year is marked by a further expansion of the covered area to 8800 square metres and saw Spongel win first prize in the Raw Materials and Innovation category at the Index Awards in Geneva
Spongel enters the production phase
The installation of the first Spongel plant consolidates Magic’s commitment to delivering sustainable and innovative solutions, ushering in a new era of absorbent products
With the installation of the new Queen plant, Magic starts production of Airgel, a highly absorbent airlaid that contains the biodegradable super-absorbent powder Spongel
Launch of Airgel g-grade
Magic introduces an Ok Compost-certified biodegradable and compostable airlaid, thereby reaffirming its commitment to innovation and eco-sustainability
The introduction of g-pad
An OK Compost-certified compostable food absorbent pad that, at the end of its life cycle, can be disposed of with the household organic waste fraction
Sviluppo Sostenibile invests in Magic
The private equity fund specialized in investments in Italian SMEs managed by DeA Capital Alternative Funds SGR, a company of the De Agostini Group of Novara, acquires a majority stake in Magic.