Magic supports “Nonwovens, you say?” promoted by Edana, the leading global association and voice of the nonwovens and related industries, of which it is a member.

The campaign is all about creating awareness of the world of nonwovens, a fascinating industry that creates products and materials to make daily life more comfortable and convenient.

The nonwoven industry is not only fully aware of the sustainability challenge, but it is also actively working to address it: it has been driven by a passion for innovation, leveraging the latest technologies to constantly advance the state-of-the-art. A prime example of this is the development of web forming and web consolidation technologies.

Although they’re often hiding in plain sight, nonwovens really are everywhere. From absorbing hygiene products to to food packaging, from medical to automobiles, from electronics to agriculture, nonwovens play an essential part in everyday life.