Cellulose: the natural fiber at the hearth of Magic material development
Cellulose is a natural plant-based fiber and a key structural component of plant cell walls.
It is strong, flexible, and absorbent, properties that make it well suited to the development of advanced materials for absorbent and structural applications.
Magic uses virgin long-fiber cellulose.
This raw material is:
- Plant-based
- Used in products whose end-of-life characteristics depend on the specific structure and application
- Safe for skin contact and compliant with food-contact requirement
From fibre to materials
Magic transforms cellulose into high-performance materials developed for sectors such as food packaging, medical, hygiene and protective packaging.
Direct control over the entire production process makes it possible to optimise each stage and maintain high levels of consistency, precision and functional quality.
At Magic, cellulose takes shape in solutions such as:
- Airgel g-grade: superabsorbent airlaid certified OK Compost Industrial for industrial composting, for food and protective packaging
- G-pad e Paperpad: absorbent food pads developed with different cellulose-based solutions depending on the application
- PulpForm: certified OK Compost Industrial for industrial composting, designed for dry forming into rigid protective packaging
Each product is developed to address a specific need: need: taking end-of-life management into account, improving functionality and offering a credible alternative to synthetic materials.
Technical characteristics that make a difference
A material for industrial innovation
Today, cellulose is both a plant-based raw material and a technically choice for developing advanced solutions.
It can:
- Outperform synthetic materials in many applications
- Support traceability and regulatory compliance
- Be used in solutions designed with their intended end-of-life route in mind
- Adapt flexibly to production and design requirements
A simple fibre with remarkable potential
Simple in structure, remarkable in potential: cellulose lies at the heart of Magic’s material development work.
Turning it into practical industrial solutions is how we interpret innovation: working on the material itself, its properties and the applications it can enable.
