The packaging industry towards a greener and more sustainable future

Today, environmental sustainability is the focus of global attention, and packaging is one of the areas where innovative solutions can make a significant difference.

The search for materials and production processes with a low environmental impact has become crucial in meeting current ecological challenges.
Companies are striving to develop solutions that respect the environment while improving the performance of their products.
Magic’s production of a compostable airlaid is an example of new opportunities for food packaging and hygienic products.

Innovation also means taking care of our planet. Our choices must reflect this responsibility,

says Mauro Giani, CEO of Magic.

Eco-driven innovation: materials reshaping the future of packaging

In 2015, Magic introduced Spongel, a biodegradable and compostable super-absorbent powder, which marked a major breakthrough on the path to sustainable solutions. This innovation enabled the development of new products, such as Airgel g-grade, a compostable airlaid aiming to revolutionise absorbency in food packaging and hygiene industries. This airlaid shows a high absorption capacity and can be disposed of by industrial composting, thus meeting the demands of an increasingly sustainability-conscious market.
Its versatility makes it suitable for several applications and offers a greener alternative to traditional materials.

In the opinion of Mara Galli, Magic’s CFO:

Innovation is not only about performance improvement, but also about contributing to a more sustainable and responsible system.

 

G-pad: the game-changing answer to sustainable fresh food packaging

Among the products that reflect Magic’s commitment to sustainability is G-pad, a compostable absorbent pad for food packaging. G-pad is designed to maintain food freshness, to improve the product’s lifecycle and to reduce waste, while offering a recyclable and compostable solution. In the packaging industry, the challenge is to find materials that protect the product while facilitating correct recycling.
G-pad balances these needs, helping to reduce environmental impact while preserving the quality of the packaged product.

G-pad is one of the answers we propose for more sustainable food packaging, where the respect for the environment becomes an integral part of our offer,

adds mauro Giani.

Sustainability of production processes: an ongoing commitment

The commitment to sustainability is not limited to the creation of new products. Production processes also play a crucial role in reducing environmental impact.

In 2023, Magic significantly improved the energy efficiency of its plant and reduced gas consumption at the same time. This outcome shows the importance of acting on several fronts to promote a more sustainable production.

Energy efficiency and resource optimization have become key objectives for companies wishing to align with global sustainability standards. Magic is proving that innovation is not only linked to products but must involve all stages of the production cycle. Adopting more environmentally friendly practices is essential to reducing overall impact and contributing to greater sustainability in the long-term.

Sustainable growth: Magic’s path

Magic’s journey toward sustainable packaging continues with the development of innovative products and solutions that meet the needs of an ever-evolving market. The company embarked on this journey with the goal of reducing environmental impact, promoting solutions that combine efficiency and respect for the environment. The switch to materials such as Spongel, Airgel g-grade and G-pad testifies to Magic’s innovativeness in looking to the future and to global sustainability needs.

Our commitment to a greener future is an integral part of our strategy; we will continue to seek new solutions that can make a difference,

remarks Mara Galli.

Innovation becomes truly meaningful when it is aligned with long-term goals, aiming for a future in which growth translates into shared value for society and the environment. Companies have the power to drive this transformation by adopting solutions that improve quality of life and protect the planet’s resources.

In a world where every action has global consequences, it is essential that production choices are guided not only by profitability but also by social well-being.
Responsible innovation should envision the future, building a more equitable and sustainable framework that ensures long-term prosperity and respect for future generations.