In modern food industry, preserving and visually presenting fresh food are essential to guiding customers’ purchasing decisions and standing out in the marketplace.
Airlaid absorbent pads represent an innovative solution that provides numerous benefits for both producers and consumers.

Longer shelf life

Airlaid pads significantly impact the preservation of packaged meat, fish, and fruit. Thanks to their high absorption capacity, they effectively control moisture inside the packaging, reducing the risk of spoilage and bacterial growth. The moisture control can extend the shelf life of food products by up to 2-5 times compared to traditional packaging methods, thus ensuring a superior quality product for a longer period.

Enhanced visual appeal

A pleasing appearance is crucial for attracting consumer attention.
Airlaid, with its fabric-like texture, gives packaged products a more attractive and refined appearance.
Its capacity to discreetly absorb liquids keeps food visually appealing, preventing stains or spillages that could compromise the perception of freshness and quality.
In addition, the option to customize the pads with unique logos and designs provides an extra opportunity for branding and shelf differentiation.

Improved consumer experience

Consumers are increasingly environmentally conscious and prefer products that reflect sustainable practices.
Airlaid pads are made from natural fibers and are fully compostable, which implies a reduced environmental impact compared to traditional plastic materials. This feature meets the expectations of eco-conscious customers while also boosting brand image and promoting consumer loyalty and trust.

The use of airlaid absorbent pads in fresh packaged foods products offers significant advantages in terms of preservation, visual presentation, and environmental sustainability.

At Magic, the introduction of materials such as Spongel—a biodegradable and compostable super absorbent powder used in Airgel g-grade airlaid—offers the chance to increase absorption capacity without the need for chemical additives.

A concrete commitment to sustainable and responsible solutions in the food packaging industry, to improve product quality, meet consumer needs, and contribute to environmental protection.