{"id":77408,"date":"2025-10-14T16:24:06","date_gmt":"2025-10-14T14:24:06","guid":{"rendered":"https:\/\/magic-spa.com\/?p=77408"},"modified":"2026-09-22T14:25:31","modified_gmt":"2026-09-22T12:25:31","slug":"magic-oleggio-basketball-partnership","status":"publish","type":"post","link":"https:\/\/magic-spa.com\/en\/magic-oleggio-basketball-partnership\/","title":{"rendered":"Magic renews its partnership with Oleggio Basketball: a commitment to sport and community"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]There\u2019s a way of doing business that goes beyond quarterly results.\u2028An approach that measures success not just in revenue, but in opportunities created, talents nurtured, and barriers broken down.\u2028It\u2019s the vision of a company that plays an active role in its community, creating shared value.<\/p>\n<p>For over fifty years, Magic has embodied this philosophy, with a commitment deeply rooted in the history of the Novara region.\u2028When <span style=\"color: #92b843;\"><strong>Luciano Giani<\/strong><\/span> founded Oleggio Basketball in 1973, he was already shaping the vision that would lead to the launch of Magic SpA in 1987.[\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #92b843;\"><b>From a founder\u2019s dream to a model of social impact<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The story of Magic and Oleggio Basketball shows how a company can become a real driver for social development.\u2028 This isn\u2019t about simple patronage or traditional sponsorship &#8211; it\u2019s an investment in human potential and the educational power of sport, renewed year after year.<\/p>\n<p>Today, what was built continues growing and evolving.\u2028 <span style=\"color: #92b843;\"><strong>Oleggio Magic Basket<\/strong><\/span>, a steady presence in Italy\u2019s <span style=\"color: #92b843;\"><strong>Serie B<\/strong><\/span> for twelve seasons, has become a well-established name in the national basketball scene.\u2028But its true strength lies in its youth program &#8211; <span style=\"color: #92b843;\"><strong>Oleggio Junior Basket<\/strong><\/span> &#8211; where sport becomes a path for personal growth as well as athletic development.[\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #92b843;\"><strong>A model of shared growth: the numbers behind social impact<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Numbers tell a story of inclusion, opportunity, and talent development.\u2028 Every year, around 200 children in the <span style=\"color: #92b843;\"><strong>Baby Basket<\/strong><\/span> and <span style=\"color: #92b843;\"><strong>Minibasket<\/strong><\/span> programs learn not only the fundamentals of the game, but also life values of: respect, discipline, and teamwork.\u2028 Over the summer, more than 100 kids spend seven weeks at <span style=\"color: #92b843;\"><strong>Sharky Camp<\/strong><\/span>, where sport becomes a tool for connection, confidence, and growth.<\/p>\n<p>The path of excellence continues with <span style=\"color: #92b843;\"><strong>nine youth teams<\/strong><\/span> competing in official leagues, guiding young players from the gym to regional and national courts.<\/p>\n<p>But perhaps the most meaningful commitment is seen in the <span style=\"color: #92b843;\"><strong>two Baskin teams<\/strong><\/span> &#8211; short for inclusive basketball &#8211; where athletes with and without disabilities play side by side, sharing the same court and the same jersey.\u2028This is not symbolic inclusion, but a concrete choice for fairness: rules that allow everyone to express their potential, spaces where every player contributes to the team\u2019s success.\u2028A model that sends a powerful message: diversity is a strenght, not a barrier.<\/p>\n<p>All of this is made possible by a network of <span style=\"color: #92b843;\"><strong>local Academies<\/strong><\/span> that democratize access to quality sport.\u2028Young athletes no longer must travel to big cities: top-level basketball now reaches local communities, breaking down logistical and economic barriers.[\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #92b843;\"><strong>Oleggio and Olimpia Milano: a partnership that keeps growing<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]This year, the structured partnership with <strong><span style=\"color: #92b843;\">Olimpia Milano<\/span><\/strong> &#8211; one of Italy\u2019s and Europe\u2019s most prestigious basketball clubs &#8211; continues.\u2028Top Under-19 talents from Olimpia gain court time and experience with Oleggio\u2019s interregional Serie B team, a true springboard toward professional basketball.<\/p>\n<p>The benefits go both ways.\u2028This partnership strengthens the entire local system, providing high-level coaching, advanced training methods, and, most importantly, tangible role models for younger players.<\/p>\n<p>It\u2019s a synergy that that delivers real results for everyone: Olimpia develops its prospects in an ideal competitive environment; Oleggio gains skills and visibility; and the local community benefits from a higher level of play.[\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span style=\"color: #92b843;\"><strong>A replicable model<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The story of Magic and Oleggio Basketball proves that companies can be real engines of social impact, creating ecosystems where business and community grow together.<\/p>\n<p>After fifty years, Luciano Giani\u2019s original vision continues to bear fruit.\u2028The return on social investment isn\u2019t measured in metrics: it\u2019s seen in the eyes of a child scoring their first basket, in the pride of a parent watching their child grow in a healthy environment, and in the gratitude of a community that recognizes true commitment.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The renewed partnership between Magic and Oleggio Basketball goes far beyond sport. It\u2019s a long-term investment in community, inclusion, and youth development \u2014 a replicable model of social impact through business.<\/p>\n","protected":false},"author":3,"featured_media":77395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[897,686,898,719],"tags":[804,637,938,758,757],"class_list":["post-77408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-en-2","category-esg-en","category-social-en-2","category-social-en","tag-corporate-social-responsibility","tag-esg-en","tag-inclusive-sport","tag-oleggio-basketball-en","tag-sponsoring-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magic renews its partnership with Oleggio Basketball: a commitment to sport and community - Magic Spa<\/title>\n<meta name=\"description\" content=\"Magic renews its partnership with Oleggio Basketball: a model of corporate commitment to sport, youth, and inclusive community growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magic-spa.com\/en\/magic-oleggio-basketball-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magic renews its partnership with Oleggio Basketball: a commitment to sport and community - 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