{"id":6982,"date":"2020-09-14T11:25:09","date_gmt":"2020-09-14T09:25:09","guid":{"rendered":"https:\/\/magic-spa.com\/no-coding-knowledge-required\/"},"modified":"2026-09-23T09:21:55","modified_gmt":"2026-09-23T07:21:55","slug":"inauguration-of-the-new-airgel-plant","status":"publish","type":"post","link":"https:\/\/magic-spa.com\/en\/inauguration-of-the-new-airgel-plant\/","title":{"rendered":"Inauguration of the new Airgel plant"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1548860920650{padding-top: 1px !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]On Saturday, 12 September, Magic held the inauguration of\u00a0 <span style=\"color: #92b843;\"><a style=\"color: #92b843;\" href=\"https:\/\/magic-spa.com\/en\/airgel\/\"><strong>Airgel<\/strong><\/a><\/span>\u00a0at its Oleggio headquarters, marking the opening of the new plant dedicated to the production of absorbent nonwoven material using airlaid technology.<\/p>\n<p>In the presence of regional, provincial and local authorities, industry associations and the project\u2019s financial partners, <strong><span style=\"color: #92b843;\">CEOs<\/span><\/strong> <span style=\"color: #92b843;\"><strong>Mara Galli<\/strong><\/span> and <span style=\"color: #92b843;\"><strong>Mauro Giani<\/strong><\/span> presented\u00a0the new <strong>Airgel<\/strong> production line, dedicated to the manufacture of cellulose-based absorbent nonwoven material.<\/p>\n<p>The new line is a\u00a0 <span style=\"color: #92b843;\"><strong>4.0 industrial plant<\/strong><\/span>\u00a0with fully computerised management and requires just two operators per shift.<br \/>\nAt full capacity, operating three shifts over seven days, it can produce 4,000 tonnes of airlaid per year.<\/p>\n<p>The new superabsorbent airlaid is composed mainly of cellulose and incorporates<a href=\"https:\/\/magic-spa.com\/en\/spongel\/\">\u00a0<span style=\"color: #92b843;\"><strong>Spongel<\/strong><\/span><\/a>,\u00a0<strong><span style=\"color: #92b843;\">the superabsorbent powder patented by Magic<\/span><\/strong> and subsequently <span style=\"color: #92b843;\"><strong>certified OK Compost Industrial.\u00a0<\/strong><\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]In 2015, the company began a research and development programme based on a university study focused on the development of a new superabsorbent powder. Over the following years, Magic developed and tested a production process and dedicated plant which, at full capacity, can produce 1,500 tonnes of Spongel per year.<\/p>\n<p><span style=\"color: #92b843;\"><strong>Spongel<\/strong> <\/span>won <span style=\"color: #92b843;\"><strong>first prize in the<em>\u201cRaw materials and Innovation&#8221;<\/em><\/strong> <\/span>category, <span style=\"color: #92b843;\"><strong>at the 2017 Edana Index Awards 2017 in Geneva <\/strong><\/span>and obtained <span style=\"color: #92b843;\"><strong>OK Compost Industrial certification<\/strong><\/span> in the first months of 2020.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The first Magic product containing Spongel was <span style=\"color: #92b843;\"><strong>Mottyno<\/strong><\/span>,\u00a0the baby diaper launched on the market the previous June. The product takes its name from Motty, the mascot of Mottarone, the mountain that is a symbol of the local area: a friendly little wolf loved by children and involved in numerous social initiatives, particularly those supporting children.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1549356442070{padding-top: 32px !important;padding-bottom: 32px !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<span style=\"color: #92b843;\"><strong>Mauro Giani<\/strong><\/span> explains:[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<blockquote><p><em>Magic\u2019s entrepreneurial story did not stop with the market results already achieved. Five years ago, we decided to take an important step and develop a highly technological cellulose-based raw material, unique on a global scale. We see ourselves as a young company, with the enthusiasm of a start-up, and our R&amp;D department is always looking for something new. Ours has been, and will continue to be, a very ambitious project driven by continuous improvement, but thanks to our enthusiasm and that of all our employees, we are confident it will be a successful one.<\/em><\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1557825133585{padding-bottom: 28px !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<span style=\"color: #92b843;\"><strong>Mara Galli<\/strong>\u00a0<\/span>shares an emotional tribute to the company\u2019s founder, <span style=\"color: #92b843;\"><strong>Luciano Giani<\/strong><\/span>:[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<blockquote><p><em>Today\u2019s ceremony has great symbolic value for us, because it is intended as a thank you to the person who, over time, gave us our vision and mission. The values behind them have always been part of the identity of our family company. [\u2026] At a time when so much seems uncertain and in short supply, we believe in this investment and want to inspire confidence in the people around us and those who work with us, knowing that the growth of our business will enable us to create employment and bring benefits to our community and local area.<\/em><\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]The speeches that followed, by Regional Councillor for Environment, Energy, Innovation and Research <span style=\"color: #92b843;\"><strong>Matteo Marnati<\/strong><\/span>, Vice President of the Province of Novara <strong><span style=\"color: #92b843;\">Michela Leoni <\/span><\/strong>and Mayor of Oleggio <span style=\"color: #92b843;\"><strong>Andrea Baldassini<\/strong><\/span>, highlighted Magic\u2019s role within the local manufacturing community and the importance of supporting businesses rooted in the area.<\/p>\n<p>They also recalled the company\u2019s involvement in a number of social and solidarity initiatives, particularly during the recent Covid emergency, including donations of funds, materials and masks to local organisations and institutions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>On Saturday, 12 September, Magic held the inauguration of Airgel at its Oleggio headquarters, marking the opening of the new plant dedicated to the production of absorbent nonwoven material using airlaid technology.<\/p>\n","protected":false},"author":3,"featured_media":13480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[718,897,686],"tags":[1108,277,382,337,338,278],"class_list":["post-6982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environmental-en","category-esg-en-2","category-esg-en","tag-4-0-technology","tag-airgel-en","tag-airlaid-en","tag-production-plant","tag-rd","tag-spongel-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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