{"id":6904,"date":"2019-02-08T09:04:38","date_gmt":"2019-02-08T08:04:38","guid":{"rendered":"https:\/\/magic-spa.com\/azienda\/"},"modified":"2026-09-16T13:41:55","modified_gmt":"2026-09-16T11:41:55","slug":"company","status":"publish","type":"page","link":"https:\/\/magic-spa.com\/en\/company\/","title":{"rendered":"Company"},"content":{"rendered":"

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\n\t\t\t\tM sm product per year\t\t\t<\/h6>\n\t\t\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1618162634861{padding-top: 30px !important;padding-bottom: 40px !important;}” simple_background_color=”#92b843″][vc_column][vc_column_text][\/vc_column_text][vc_row_inner row_content_width=”grid”][vc_column_inner width=”1\/2″][vc_column_text]In an old VHS tape stored in our archives, Luciano Giani tells: \u201cI was watching my wife who was unwrapping a chicken breast she had just bought at the supermarket. With a knife she removed sticky scraps of absorbing paper. This image gave me the idea\u201d<\/em>.<\/span><\/p>\n

The founder laminated a microperforated film with the absorbent paper and produced the first pad for the food packaging industry. The great producers of fresh meat packed in trays were immediately enthusiastic about it.<\/span>[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]In 1987 Magic was born. Many other hunches marked its path, minor innovative insights that came silently into people’s lives, but that all can be traced back to an origin: the lamination of absorbent layers.<\/span>[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]

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\n Magic srl <\/h6>\n \t\t\t\t\t

\n\t\t\t\tAbsorbing by innovating\t\t\t<\/h3>\n\t\t\t\t\t\t\t

\n\t\t\t\tAny excess fluids represents a critical issue in the sectors our company is operating today:\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>[vc_empty_space height=”44px”]

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in the food packaging industry they undermine the freshness of the packaged food;<\/p>\n <\/div>\n[vc_empty_space height=”3px”]

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in the medical industry they limit surgery operation procedures;<\/p>\n <\/div>\n[vc_empty_space height=”3px”]

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in the industrial environment they threaten the safety at work;<\/p>\n <\/div>\n[vc_empty_space height=”3px”]

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for personal care they are a discomfort to be solved.<\/p>\n <\/div>\n[vc_empty_space height=”44px”][vc_column_text]Each area needs specific absorption capacity products. Providing these suitable products is the challenge to which we devote all our energy.<\/p>\n

Because innovation is an ambitious game which is played on several fields.[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div>

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\n\t\t\t\t\t\t\t\tTechnological research<\/span>\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

From 2020 to 2024, we invested 75,000 hours in research and development, testing different materials, simulating processes, and analysing and comparing the results. This work marked the beginning of a major renewal of our product range, leading to the development of new absorbent solutions for different applications.<\/p>\n\t\t \t<\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]

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\n\t\t\t\t\t\t\t\tThe choice of materials<\/span>\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

The steady performance reliability over time depends on the quality of the raw materials. We carefully select and check the materials, we verify their integrity and compliance to the standards. From the beginning of 2020 to today, 26 new products have been approved in our laboratories.<\/p>\n\t\t \t<\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner]

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\n\t\t\t\t\t\t\t\tThe production process<\/span>\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

At the heart of Magic is a manufacturing system comprising 15 production lines, operating 24 hours a day. In 2020, two lines dedicated to Airgel production were added to the plant, marking Magic\u2019s transition from converter to airlaid material manufacturer. In 2021, Airgel g-grade was introduced: an airlaid material certified OK Compost Industrial.<\/p>\n\t\t \t<\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]

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\n\t\t\t\t\t\t\t\tCompliance and safety<\/span>\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

We operate in an industry subject to complex and changing regulations. Our steady regulatory updating, the compliance with quality standards and legal requirements, our attention to safety processes are issues on which we do not yield for our brand, employees and customers protection.<\/p>\n\t\t \t<\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner]

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\n\t\t\t\t\t\t\t\tEnvironmental management and material development<\/span>\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

Magic integrates the management of environmental aspects into its business processes through an ISO 14001:2015-certified management system and through activities assessing materials, production processes and end-of-life options of its products.<\/p>\n\t\t \t<\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]

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\n\t\t\t\t\t\t\t\tPeople<\/span>\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t

We are a small community where relationships are built on sharing, listening and mutual respect.<br \/>\nMagic\u2019s growth also depends on giving people the opportunity to develop new skills and work in an environment where safety is given constant attention. This is why we invest in internal training, technical development and employee welfare initiatives.<br \/>\nIn recent years, we have also strengthened our governance model, internal control tools and the monitoring of ESG indicators, making decision-making processes and the review of company activities more structured.<\/p>\n\t\t \t<\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner]

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\n Vision <\/h6>\n \t\t\t\t\t

\n\t\t\t\tNew ways to do better\t\t\t<\/h3>\n\t\t\t\t\t\t\t

\n\t\t\t\tWe produce absorbent products that are mostly used in the food packaging, medical and personal care industries. We would like the market to talk about us for the innovative contribution to the sector: it is the idea that drives our choices. We devote assets and time to research and product development in order to find a new way to improve what has always been done.
\nEnthusiasm, passion, creativity is the fuel, people the engine: we foster talent so that everyone's qualities become everyone's benefits.\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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\n\t\t\t\tTesting, experimenting, innovating\t\t\t<\/h3>\n\t\t\t\t\t\t\t

\n\t\t\t\tTechnical expertise and robust manufacturing methods are the foundations of any company that aims to innovate, and they have guided the way our company has developed over time. Building on these solid foundations, we test, experiment and refine our processes without losing sight of our customers\u2019 needs: performance, production reliability, efficient use of resources, and solutions that differ in composition and end-of-life options.\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>[vc_empty_space height=”44px”]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]

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\n Present <\/h6>\n \t\t\t\t\t

\n\t\t\t\tTradition belongs to our family\t\t\t<\/h3>\n\t\t\t\t\t\t\t

\n\t\t\t\tMr. Mauro Giani and Mrs. Mara Galli, respectively Magic\u2019s CEO and CFO, are cousins. They take up the challenge of the founder Mr. Luciano Giani by sharing the same commitment and vision. A business management in the name of entrepreneurial continuity and family ethics.\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>[vc_empty_space height=”30px”]

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tMara Galli<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t \t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tMauro Giani<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t \t<\/div>\n<\/div>[vc_empty_space height=”20px”][vc_column_text css=””]In 2023, DeA Capital Alternative Funds SGR S.p.A., now Green Arrow Capital Alternative Funds SGR S.p.A.<\/strong>, acquired a majority stake in Magic.<\/span>[\/vc_column_text][vc_empty_space height=”30px”][vc_single_image image=”280566″ img_size=”” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/www.greenarrow-capital.com\/”]\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\tESG at Magic\t\t\t<\/h3>\n\t\t\t\t\t\t\t

\n\t\t\t\tMagic integrates environmental, social and governance aspects into its business systems. The ESG section presents the activities and initiatives adopted in these areas, together with their respective scope of application.\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1758806115898{margin-top: 30px !important;}”]\n Dicover our committment<\/span>\n <\/i><\/a>[\/vc_column][\/vc_row][vc_row content_placement=”middle” row_content_width=”grid” simple_background_color=”#ffffff” css=”.vc_custom_1778749422260{padding-top: 60px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/3″][vc_column_text css=””]<\/p>\n

Our history<\/span><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1778749348714{margin-top: 15px !important;}”]\n Company Profile<\/span>\n <\/i><\/a>[\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1635936231661{padding-top: 0px !important;padding-bottom: 124px !important;}”][vc_column]

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    \n\t\t\t\tMagic foundation\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tIn the mid 80s Luciano Giani and his son Mauro, then 24, founded Magic, a company operating in the lamination of absorbent tissues. The headquarters are in Oleggio (Novara).\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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    \n\t1987<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
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    \n\t\t\t\tMeatpad is patented\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tLaunch of the patented product Meatpad in the food packaging industry. Magic wins the Packaging Oscar in the \u201cProduction\u201d category\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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    \n\t1989<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
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    \n\t\t\t\tThe headquarters\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tThe company moved to a new 1200 sm headquarters. The covered area was increased to 2700 sm in 2004. Even today the unit is part of the buildings that make up the production site.\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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    \n\t\t\t\tLaunching production for the medical industry\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tMagic enters the medical sector with disposable materials and products both for dressing and hospital, especially conceived for the operating theaters.\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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    \n\t\t\t\tUNI EN ISO 9001:2008 certification\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tMagic obtainen ISO 9001 certification, the international standard for Quality Management Systems (SGQ)\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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    \n\t\t\t\tLaunching production for the personal care industry\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tMagic expands its offer by starting the production of disposable sanitary and personal care products.\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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    \n\t\t\t\tFire at the production plant\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tA terrible fire devastates the production unit in Marano Ticino but does not stop Magic's entrepreneurial spirit\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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    \n\t\t\t\tHeadquarters expansion\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tMagic keeps growing and further expands the covered area of its headquarters to 5800 square meters\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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    \n\t\t\t\tBRC-IOP Certification\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tMagic achieves another important milestone by obtaining BRC-IOP certification, a recognition of quality in the food packaging industry\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

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    \n\t2011<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
  10. \n\t
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    \n\t\t\t\tSpongel patent licence\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tMagic acquires the patent licence for Spongel, a superabsorbent powder developed for integration into absorbent materials\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

    \n\t
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    \n\t2015<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
  11. \n\t
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    \n\t\t\t\tFurther expansion and awards\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tThis year is marked by a further expansion of the covered area to 8800 square metres and saw Spongel win first prize in the Raw Materials and Innovation category at the Index Awards in Geneva\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

    \n\t
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    \n\t2017<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
  12. \n\t
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    \n\t\t\t\tSpongel enters the production phase\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tThe installation of the first industrial-scale Spongel production plant expands Magic\u2019s expertise in the development of superabsorbent materials\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

    \n\t
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    \n\t2018<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
  13. \n\t
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    \n\t\t\t\tAirgel plant\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tWith the installation of the new Queen plant, Magic begins producing Airgel, a high-performance absorbent airlaid material containing Spongel\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

    \n\t
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    \n\t2020<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
  14. \n\t
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    \n\t\t\t\tLaunch of Airgel g-grade\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tMagic introduces Airgel g-grade, an airlaid material certified OK Compost Industrial\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

    \n\t
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    \n\t2021<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
  15. \n\t
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    \n\t\t\t\tIntroduction of G-pad\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tMagic introduces G-pad, an absorbent pad for food packaging certified OK Compost Industrial\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

    \n\t
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    \n\t2022<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
  16. \n\t
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    \n\t\t\t\tSviluppo Sostenibile invests in Magic\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tIn 2023, DeA Capital Alternative Funds SGR S.p.A., now Green Arrow Capital Alternative Funds SGR S.p.A., acquired a majority stake in Magic\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

    \n\t
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    \n\t2023<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
  17. \n\t
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    \n\t\t\t\tESG\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tIntegration of environmental, social and governance tools: ISO 14001-certified environmental management system, Code of Ethics, Legislative Decree 231 organisational model, Legality Rating and dedicated insurance coverage\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

    \n\t
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    \n\t2024<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li>
  18. \n\t
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    \n\t\t\t\tLaunch of PulpForm\t\t\t<\/h2>\n\t\t\t\t\t\t\t

    \n\t\t\t\tDevelopment of PulpForm, a cellulose-based airlaid material certified for industrial composting and suitable for shaping using dry-molding technology\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>

    \n\t
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    \n\t2024<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/li> <\/ol>\n <\/div>\n <\/div>\n <\/div>\n
    \n
    \n\t\t\t
    \n <\/span>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t
    1. \n\t\t\t\t\t\t\t1987<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    2. \n\t\t\t\t\t\t\t1989<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    3. \n\t\t\t\t\t\t\t1996<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    4. \n\t\t\t\t\t\t\t1999<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    5. \n\t\t\t\t\t\t\t2001<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    6. \n\t\t\t\t\t\t\t2005<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    7. \n\t\t\t\t\t\t\t2008<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    8. \n\t\t\t\t\t\t\t2010<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    9. \n\t\t\t\t\t\t\t2011<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    10. \n\t\t\t\t\t\t\t2015<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    11. \n\t\t\t\t\t\t\t2017<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    12. \n\t\t\t\t\t\t\t2018<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    13. \n\t\t\t\t\t\t\t2020<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    14. \n\t\t\t\t\t\t\t2021<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    15. \n\t\t\t\t\t\t\t2022<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    16. \n\t\t\t\t\t\t\t2023<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    17. \n\t\t\t\t\t\t\t2024<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t
    18. \n\t\t\t\t\t\t\t2025<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ol>\n\t\t\t<\/div>\n\t\t<\/div>\n